Product Leadership in AI & eCommerce

I guide complex digital products from first sketch to measurable revenue.

From AI platforms to global commerce ecosystems, I translate visionary ideas into products that ship, scale, and pay for themselves.

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MY sprint mantra is plan boldly, ship proudly

Executive Bio

Over fifteen years I have owned the roadmaps of multi-million-dollar platforms in AI and commerce. My playbook blends clean architecture with rigorous discovery, helping teams ship sooner and stakeholders see value faster. Recent work on subscription systems and AI voice interfaces shows how I turn strategy into launch-day reality.

Work That Moves the Needle

From subscription commerce to conversational AI, these projects show how crystal-clear product vision turns complex challenges into launches that lift revenue and delight users.

HP Subscription Commerce

I spearheaded an Adobe Commerce subscription engine that is projected to deliver fifty five million dollars in annual recurring revenue and cut enterprise onboarding from six weeks to two weeks.

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Lenovo Direct to Consumer Optimisation

I generated more than thirty million dollars in incremental revenue through data driven A B testing and raised global conversion by eight percent while guiding multi-region Agile teams.

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FedEx ShopRunner Connector

I led discovery and MVP delivery of the ShopRunner Connector App, unlocking one million dollars in first-year subscription revenue within a seven hundred million dollar partnership portfolio.

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Blue Acorn Commerce Consultancy

As a consulting product manager I delivered Apple global eCommerce integration, launched a VOXX multibrand storefront on Magento Commerce Cloud, and boosted Lovesac online sales by twelve percent with a 3D configurator launch.

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Speakloom AI coach

A conversational AI coach that transforms language practice into live dialogue. I designed flows, defined MVP scope, and integrated LLMs plus ElevenLabs voice to create dynamic coaching feedback.

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Time4Learning Shopify migration

I orchestrated a live move to Shopify, integrating Stripe and Loop for seamless subscription handling and forecasting a twenty five percent lift in conversion.

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What Guides My Work

The most successful products I’ve worked on have shared a common foundation: staying grounded in reality and focused on serving people facing genuine problems. I’ve seen this approach work across AI tools, subscription platforms, and eCommerce systems, regardless of the specific technology.

My Philosophy

I’ve found that great products emerge from working within constraints rather than around them. Some of the best solutions I’ve been part of came from aligning the right people around clear scope while staying focused on problems that genuinely matter to users. Constraints often lead to more creative and practical outcomes.

How I Lead

I focus on helping teams navigate complexity by clarifying decisions and making uncertainty more manageable. My approach is built around establishing trust early and maintaining it through every phase of the work. I try to combine solid product judgment with genuine curiosity about what each team member brings to the challenge.

Where I Add Value

I tend to be most effective in complex environments like platform migrations, subscription system builds, and AI tool development. These are the situations where I’ve learned to bring clarity to tangled systems and help move forward projects that have gotten stuck.

What I Care About

Shipping work that genuinely helps people. Building systems that can adapt and grow over time. Supporting teams who want to do excellent work while maintaining their well-being. Creating products that feel natural and valuable to the people who use them, not just technically impressive to those who build them.